Eddie Hui

Eddie Hui (許夏林), also known as Eddie Hui Ha-lam, is a Hong Kong–born designer and entrepreneur best known as the creator of B.Duck and the founder of Semk Products. Trained in fine arts at The Chinese University of Hong Kong and later earning an MA in 3D Design in the UK, he built his career at the intersection of product design and character IP. He started Semk in 2001 as a design studio and, in 2005, introduced B.Duck—a bright, friendly spin on the classic rubber duck that could live comfortably on a toothbrush, a suitcase, a hoodie, or a storefront window.

Hui’s approach is “design-first, licensing-forward.” He treats B.Duck as a complete IP system rather than a single graphic: model sheets, pose libraries, color standards, and usage guidelines keep the character consistent across thousands of applications. That framework lets partners execute reliably, while his team focuses on form, materials, and everyday usability—why a mug’s handle should fit small hands, how a zipper pull feels, how packaging communicates the character at a glance.

Under his direction, B.Duck expanded from bathroom novelty to multi-category lifestyle brand—apparel, home and travel goods, baby and stationery lines, small appliances, tech accessories, and collectibles—alongside location-based pop-ups, themed exhibits, and seasonal installations. Hui has also grown the “B.Duck Family” with sibling characters and age-targeted sub-lines, keeping the universe fresh for both kids and older fans. Digital expression matters too: stickers, social content, and short-form animations extend the IP beyond physical goods and give the brand a constant touchpoint with its audience.

As founder–CEO and creative director, Hui balances brand guardianship with commercial pragmatism. He champions approachable pricing, durable materials, and playful details that make products giftable and shareable. At the same time, he protects the IP carefully—clear partner vetting, tight QA, and consistent storytelling. The result is a character that feels simple and joyful on the surface, but sits on top of a disciplined design and licensing machine—very much a reflection of Hui’s own blend of artistry and business sense.