B. Duck

B.Duck is a Hong Kong–born character brand created in 2005 by designer Eddie Hui (Semk Products). The mascot—a bright yellow duck with a chunky orange beak and wide, playful eyes—started as a cheerful companion concept for kids and quickly evolved into a pop-cute icon. Its appeal sits right at the intersection of “bath-time rubber duck nostalgia” and contemporary lifestyle design, making it instantly recognizable across ages.

Over the years B.Duck has grown into a licensing powerhouse across Asia and beyond, appearing on apparel, bags, homeware, stationery, baby goods, small appliances, and collectibles, as well as in pop-up exhibitions, themed cafés, and large outdoor installations. The brand’s collab-friendly style—simple shapes, bold color blocks, and expressive poses—lets it slip easily into seasonal drops and crossovers, while spin-off characters and baby-focused lines keep the universe fresh for new fans.