30 Minutes Preference

30 Minutes Preference (30MP) is a Bandai Spirits plastic model-kit brand under the 30 Minutes Label umbrella, created to turn a wide range of licensed characters from popular entertainment IP into highly poseable, builder-friendly kits. Built around the “Create your own preference!” concept, these models are typically snap-fit with colour-separated parts for clean results straight from the box, and they lean on 30 Minutes Label know-how—smooth articulation, smart part separation, and plenty of optional parts (like expression and pose accessories)—so you can recreate signature looks or customise your own display without needing glue or paint.